With over 2.98 billion active users, Facebook has become the go-to platform for businesses to reach out to their target customers. However, the effectiveness of Facebook ads depends on how accurate the targeting is . It’s important to create ads that are tailored to the target audience, and to use…

In today’s fast-paced and ever-changing digital world, having a well-crafted landing page is more important than ever. Whether you’re an e-commerce business, a startup, or a large corporation, your landing page is one of the major gateways to your online presence and the first impression potential customers have of your…

People tend to make snap judgments. It only takes only one tenth of a second to form a first impression of someone. Websites are no different. In about 50 milliseconds (ms) (that’s 0.05 seconds) users form an opinion about your site that determines whether they’ll stay or leave! So, how…

The African continent has seen a surge in the number of startups over the past decade, with many entrepreneurs seeking to solve local problems with innovative solutions. However, despite the potential for success, many African startups fail within their first few years of operation. In this article, we explore ten…

Data-led storytelling is the art of combining data and narrative to communicate insights in a compelling way. It is a powerful tool for businesses to communicate their message effectively to their audience. In today’s digital age, there is an abundance of data available to businesses, but without the ability to…

A go-to-market (GTM) strategy is a comprehensive plan outlining the steps a company must take to introduce its product or service to the target audience. A well-crafted GTM strategy is a critical component of a successful product launch. However, many startups and small businesses struggle to develop an effective GTM…

‍ In recent years, Africa has emerged as a hub of innovation and entrepreneurship, with startups sprouting up across the continent in various sectors. These startups have not only disrupted traditional industries but also created new markets, providing solutions to some of the biggest challenges facing the continent. Despite the…

Are you struggling to find the perfect keywords for your PPC campaigns? No worries you’ve come to the right place ! Keyword research is a crucial step in building a successful paid search campaign. It’s how potential customers will find your ads and ultimately convert into sales. In this comprehensive…

Every email has an objective. If you’re a digital marketer, that purpose should be centered on a specific goal, such as: Thank you for joining up, here’s a coupon! Happy Easter and enjoy a free holiday marketing eBook! Here’s a recap of what we’ve been up to recently. Probably nowhere…