How to Make Money as a Nano-Influencer with Less Than 10,000 Followers.
Unfamiliar with what nano-influencing is, looking to enlist nano-influencers in your marketing campaigns, or trying to become one? Keep reading! We’ve got you covered.
Let’s start with the basics: Influencer marketing is having been around for a while and ever since 2016 there has been a yearly increase of at least 50% to the overall estimated market size of the industry, the industry thrived in 2020 due to the lockdown, social media usage spiked, traditional advertising shoots became more challenging, audiences turned to curated content, and brand budgets had to be adjusted quickly.
An increasing number of brands are realising the value of collaborating with micro and nano influencers, whose clout can far outweigh that of their more popular peers. These influencers are frequently regarded as more authentic and credible than macro-influencers, and they tend to develop a deep personal connection with their followers.
Thus, a partnership with a nano influencer is beneficial, the brand receives amplified visibility and reach, while the influencer receives a commission or a flat fee depending on the agreement for creating content.
It is understandable that Huda Kattan or Kylie Jenner may not be within every brand’s budget, to run an influencing campaign. This is where smaller influencers come into play.
What are “nano-influencers” ?
Nano influencers are generally defined as content creators with a social platform with between 1000 to 10,000 followers. Although, nano-influencers may not have the glamour or star power that influencers with a large following possess, however they are able to communicate brands messaging effectively with the authenticity and relatability that consumers seek, as their small following allows them to develop/build a connection and engagement with a niche audience. Also, a few minutes of stardom on television is not always a perquisite.
Why should businesses collaborate with nano-influencers ?
People often believe that only celebrities can influence people to purchase their products. However, in recent times anyone with a social media following can endorse a company’s products.
As a marketer it is normal to not see the value in partnering with an influencer with a small following, however the budget and audience can be advantageous in the long run. Nano- influencers tend to have lower rates than their celebrity counterparts.
Therefore, smaller, and more affordable influencers are a great choice for businesses with limited budgets and a small business could consider this especially if they are just starting out with influencer marketing. Also Identifying the right influencers requires a customised approach; every campaign is different.
Celebrities can charge up to $1million per sponsored post and macro-influencers can charge up to $1,800. However, there isn’t always a fixed rate as to how much Instagram influencers make per post. It varies depending on the agreement the influencer and the brand has made.
It could be a flat fee through sponsored posts, gifted items, commissions via affiliate marketing links, exposure, promotional codes etc. Businesses and marketers may choose to use variables such as the engagement, the type of post made, and the amount of following etc. to calculate an influencer’s rate.
It is a good idea to set aside some of your marketing budget for paid social media advertising. Search engine optimization (SEO) will also benefit your website.
So, what should you do with the remainder of your marketing budget?
Well let’s examine into a quick scenario
Find a creator who posts social media content about kids’ and family-friendly activities. For a small fee, you could provide them with Kiddies Kites to promote your product and this will give your product visibility to committed and niche consumers.
It is normal to have reservations about working with small-time influencers but nearly 75% of US marketers intend to collaborate with influencers by 2022. This figure is expected to rise to 86% by 2025. Moreover, brands intend to spend $4.14 billion on influencer marketing by 2022.
This highlights a 71% increase over 2019 and pre-Covid. Brands are spending a lot of money on influencer marketing and audiences are eager to take a bite out of the luxury lifestyles of influencers. Here’s how to get started
Nano influencers can be anyone, right?
Yes, exactly! There are no prerequisites or experience required. But to get started, you’ll need:
A strong social media presence with a 1,000 followers who interact with your content
The desire to begin working with brands and earning money.
The Nano-influencer to do list
Well, it’s almost like riding a bicycle, but you’ll need to learn the basics to get started, you’ll require:
Social media knowledge
To land brand collaborations, you’ll need a solid understanding of how all the major influencer channels operate. There is a plethora of social media resources to get you acquainted with the relevant channels such as Instagram, YouTube and Tik-tok.
Social Media Metrics
It is possible that your nano-influencing career might be short-lived if you are unable to illustrate why working with you will yield a profitable return. Invest in the key social metric tools that matter and understand how to efficiently measure the reach and engagement of your collaborations and campaigns.
Followers’ engagement
It is critical to consider the quality of followers rather than just the quantity or number of followers and although it’s understandable that you won’t be able to respond to every social media post; devise a goal that allows you to build a relationship with your followers.
A high engagement indicates that your content resonates well with your audience and this can impact your social media ROI and budget. Also, this metric might not be the only way to highlight how well your brand is at retaining its audience.
Social Media Tools
It’s worthwhile to spend some time getting acquainted with the necessary social media tools. This includes anything that can assist you in managing your social media posts and campaigns.
Explore tools that enable you to:
Content Curation
Schedule posts
View analytics
SociaPilot makes it possible to do all three simultaneously across all major social media networks. This tool makes it easier to monetise your Instagram platform and kickstart your career as a nano-influencer.
Social Media Channel
A social media channel acts as a liaison between a brand, influencer and its intended audience. It enables you to effectively communicate your advertising messages to customers through the most appropriate channel. Social media content is divided into five categories: video, images, text, stories, and live video. The type of content you create and curate will have a direct impact on your choice of social media channel.
Instagram is the most preferred channel for influencer marketing campaigns for brands, 79% of marketers consider it integral to their campaigns in 2022. It is a versatile platform with a global reach, and 83% of its users turn to it to find something new.
A Rate Card
It is critical to think about how much you want to charge for different types of posts. Brands may typically request a PDF of your rate card; this should consist of everything from your rates to your pricing.
Know how much you charge for an Instagram post versus a four-minute YouTube video. Your conversations will benefit from maintaining professionalism and being firm with pricing.
Being a nano influencer can be a rewarding experience especially if you enjoy social media and want to make money creating content for brands you love.
